Let’s begin by looking at the types of power words, why they are important, and how to effectively use them.

What Power Words Accomplish

Power words are used for several reasons. First, many hiring managers quickly skim through resumes and cover letters due to the high volume they receive. These power words jump off the page, quickly showing the hiring manager you have the skills and qualifications to get the job done. Also, most resume language is repetitive and boring. If your language is the same as everyone else’s, it will be hard for you to stand out. Finally, power words (especially keywords) are useful when a company uses an Applicant Tracking System (ATS). These tracking systems help screen applications so that employers only need to focus on the top candidates. One way an ATS works is to eliminate resumes that are missing certain keywords. By including these words, you increase your chances of making it through the ATS and having your application read.

Types of Power Words

Action verbs: One type of power word is an action verb. This kind of verb shows your ability to succeed. These words demonstrate the skills you have used in previous jobs to achieve success. Examples of action verbs include “accomplished,” “designed,” “initiated,” and “supervised.” Company values: To demonstrate that you are a good fit for the company, use key terms that the company uses to describe itself. You might find this language on the company’s “About Us” web page, or in the job listing. For example, if the company identifies itself as “innovative,” one power word you might incorporate into your resume is “innovate” or “innovative.”  Popular skill words: There are certain skills and qualities that almost every employer is looking for in a job candidate. For example, employers always want an employee who is responsible, passionate, and a strong leader. Try to use this kind of language to demonstrate you have these essential skills. Keywords: Keywords are words from the job listing that relate to particular skills or other requirements for the job. By embedding them in your resume or cover letter, you will demonstrate, at a glance, that you fit the requirements of the position. Keywords might be “analyzed,” “quantified,” “planned,” “programmed,” “designed,” “taught,” or “trained.” Industry buzzwords and jargon: Each industry has certain keywords that are important. Knowing and accurately using those words demonstrates you have the necessary hard skills. Resume buzzwords: You can decode the buzzwords that employers use in job postings, and use them to highlight your relevant skills in your resume. Sprinkle the appropriate buzzwords into your resume and cover letter to demonstrate that you are a part of the industry. Some common buzzwords are experienced," “expert,” “skilled,” “facilitated,” “launched,” and “demonstrated.”

How to Use Power Words

You can include power words throughout your resume, including in your job descriptions, resume summary statement, and your cover letter.  Finally, it’s very important that you only use terms you are familiar with.

Power Words for Resumes and Cover Letters

A–D

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E–H

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I–M

Identify Illustrate Implement Improve Improvise Increase Index Influence Inform Initiate Initiative Innovate Inspire Install Institute Integrate Interact Interested Interview Introduce Investigate Itemize Join Justify Knowledge Launch Leadership Learn Lecture Lessen Lift Link Listen Maintain Manage Management Manipulate Map Market Measure Mediate Merge Mobilize Modify Monitor Motivate

N–S

Negotiate Observe Obtain Open Operate Order Organize Originate Outpace Outperform Participate Passion Perform Persuade Plan Practical Prepare Present Prevent Printed Prioritize Priority Process Produce Professional Program Project Promote Propose Prospect Prove Provide Publicize Purchase Pursue Qualify Run Rate Reach Receive Recommend Reconcile Record Recruit Reduce Refer Refocus Regulate Reorganize Repair Replace Report Represent Research Reserve Resolve Respond Responsibility Restore Restructure Results Results-Oriented Retrieve Review Revise Revitalize Schedule Screen Search Secure Seize Select Send Serve Share Showcase Simplify Skill Solution Solve Sort Specialize Specify Sponsor Staff Standardize Start Succeed Suggest Summarize Supervise Supply Support Surpass Survey Sustain

T–Z

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