Laurence Dutton / Getty Images With the surge in online trading among retail investors, interest in penny stocks has grown. But while they may be “cheap,” these securities have significant pitfalls of which to be aware, including the allure of enormous upside potential.

Definition and Examples of Penny Stocks

Penny stocks are stocks that typically trade for less than $5 per share. If the company has a market capitalization of less than $300 million, it is typically considered a penny stock.

Alternate names: Microcap stocks, nanocap stocks

For example, in February 2020, Eastside Distilling (EAST), a distillery in Portland, Oregon, traded at around $2 a share, and its market cap was about $21 million. Because of its market cap and share price, it would be considered a penny stock.

How Penny Stocks Work

Some investors are drawn to penny stocks because their low price allows them to purchase a large number of shares. But a low price also opens the door to large swings in value, creating an opportunity for significant gains—or significant losses. The very characteristics that make a penny stock a penny stock also make them riskier investments than stocks of larger companies.

Pros and Cons of Penny Stocks

Where Do Penny Stocks Trade?

Although some penny stocks trade on large exchanges such as the New York Stock Exchange (NYSE) or the Nasdaq, many penny stocks trade on the over-the-counter (OTC) market. You can find quotes for penny stocks on a website like OTC Markets, which offers information for almost 12,000 securities traded on three markets.  OTC Markets also provides news and research capabilities for penny stocks, including a stock screener that searches based on criteria you select, such as past performance, country, and industry.

Penny Stocks vs. Small-Cap Stocks

Investors should be clear about key differences between penny stocks and small-cap stocks. Penny stocks are generally riskier and more susceptible to price manipulation than small-cap stocks that are traded on major stock indexes. Penny stocks typically relate to companies with a market cap of less than $300 million, while small-cap stocks are often associated with companies that have a market cap of up to $2 billion. You may be able to acquire information about microcap stocks from the company itself or from a state securities regulator. The North American Securities Administrators Association can provide information on how to contact your state securities regulator.

Precautions To Take Before Investing in Penny Stocks

It’s smart to take precautions before investing in any company. With penny stocks, it’s doubly necessary. Before you buy shares, research companies through your brokerage, through the SEC website, through online screening services (a subscription may be required), or elsewhere to find out the following information:

How the company makes money. The company’s management and its directors. Whether trading in the stock has been suspended (available on the SEC listings of stock trading suspensions). The background and registration status of any company or advisor that provides unsolicited stock recommendations (using the SEC’s Investment Adviser Public Disclosure (IAPD) database).

Every investor at one time or another may hear the tenet “high risks, high rewards.” The more you know about the penny stocks you want to invest in, the more likely you are to experience the rewards side of that equation.

How To Buy Shares of Penny Stocks

If you’re thinking of purchasing penny stocks despite the risks, you can do so through most major online brokerages. Some brokers may place restrictions on these transactions in an attempt to protect investors. Do your research before trading penny stocks to be sure you understand all of the risks involved. Another thing to consider when investing in penny stocks is how much you’ll pay in broker fees. If the fees you pay are high, they could cancel out the money you make from your penny stock investments. Check out brokers like Charles Schwab or Fidelity for trading penny stocks.